Gucci Uses Its Meme Skills To Raise COVID-19 Awareness With The WHO




Image via Gucci

Gucci is working with the World Health Organization to combat the coronavirus outbreak. The fashion brand will be donating over US$2.2 million to two crowdfunding campaigns, namely the Italian Civil Protection Department and the United Nations COVID-19 Solidarity Response Fund.

The donations will then be matched by Facebook. Gucci, renowned for playing with memes on Instagram, announced its support in eye-catching graphic design posts with the tagline, “We Are All in This Together.”

You can take part in Gucci’s efforts by using the Donate Stickers in Gucci’s Instagram stories to donate to the UN Foundation’s COVID-19 Solidarity Response Fund, or simply head on over here to directly donate to the Italian Civil Protection Department.

The brand’s Creative Director Alessandro Michele and the President and CEO Marco Bizzarri are hoping for people to “be the changemakers in this crisis, to stand together with [Gucci] in the fight against the coronavirus.”

We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Join with us and donate now: https://t.co/EHlq4WXtFN . pic.twitter.com/23XSvWPnbO
— gucci (@gucci) March 26, 2020

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We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department #DipartimentoProtezioneCivile in partnership with @intesasanpaolo’s #ForFunding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies. The initiatives are captured in an original illustration gifted by Rome-based artist @mp5art, a person who holds their hand on their heart a message of human solidarity. “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” say @alessandro_michele, Creative Director of Gucci, and #MarcoBizzarri, President and CEO of Gucci. Calling on our #GucciCommunity to join with us, give through our Donate Sticker on Stories to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who, and on gucci.forfunding.it to donate to the Italian Civil Protection Department #DipartimentoProtezioneCivile. Discover more about the crowdfunding campaigns through link in bio. Starting from tomorrow, Gucci’s social channels will feature the official messages of @who to help spread useful information and prevention for the virus. #StaySafe #FlattenTheCurve

A post shared by Gucci (@gucci) on Mar 26, 2020 at 9:15am PDT


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Do the Five. Gucci supports the World Health Organization @who on official messages for the #Covid19 crisis. Be ready to fight #Covid19 by doing the five. 1. Wash Hands: frequently with soap and water or an alcohol-based solution. 2. Cover Cough: Cover your nose and mouth with a bent elbow or a tissue when you sneeze or cough. Dispose of tissue immediately and wash your hands. 3. Don’t Touch. Avoid touching your face, particularly your eyes, nose or mouth to prevent the virus from entering your body. 4. Keep Distance. In terms of social distance, take a step back. Stay at a safe distance from others. 5. Stay Home. If you feel unwell, stay home. Please follow all instructions provided by your local health authorities. We Are All in This Together #GucciCommunity #StaySafe #FlattenTheCurve Join with us and donate now to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization through the Donate Sticker on our Stories. @alessandro_michele

A post shared by Gucci (@gucci) on Mar 28, 2020 at 8:20am PDT


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A message from the World Health Organization @who on #Covid19. These are 7 simple steps to protect yourself and others from the virus. 1. Wash your hands frequently. 2 Avoid touching your eyes, mouth and nose. 3. Cover your cough with a bend of your elbow or a tissue. 4. Avoid crowded places. 5. Stay at home if you feel unwell—even with a slight fever or cough. 6. If you have a fever, cough and difficulty breathing, seek medical care—but call first. 7. Stay aware of the latest information from World Health Organization. We Are All in This Together #GucciCommunity #StaySafe #FlattenTheCurve @alessandro_michele Join with us and donate now to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization with the Donate Sticker on our Stories.

A post shared by Gucci (@gucci) on Mar 29, 2020 at 8:14am PDT




[via PAPER Magazine, cover image via Gucci]
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